Company Image

A company's image means a great deal more then someone would believe. Let's use the stores Hot Topic and Hollister. (I am not dissing on either one.) When someone thinks of the store Hot Topic you automatically like of a person who as a ton a tattoos, body piercings, and wear a lot of black. When you think of Hollister you think preppy, snooty, and expensive. When creating your target market make sure you the target you want will also want you.