Hiring New Employees

When hiring new employees for a seasonal potation where do you look? In my case I had to think about someone who could efficiently run farm equipment. For the most part everyone has full time job during the day. (9-5) Seasonal part time workers are normally high school students or retired citizens. But do you trust them with that they need to do alone? In my case I chose a retired citizen. For many reasons. One they are older and therefore wiser. I can trust them alone with expensive equipment. The gentleman has a back ground in farming. When the season is over he will be okay because he was before we met. These are something's one has to thing about when operating a seasonal company.

Company Image

A company's image means a great deal more then someone would believe. Let's use the stores Hot Topic and Hollister. (I am not dissing on either one.) When someone thinks of the store Hot Topic you automatically like of a person who as a ton a tattoos, body piercings, and wear a lot of black. When you think of Hollister you think preppy, snooty, and expensive. When creating your target market make sure you the target you want will also want you.

You are your business

You are your business. When you go out in public you are not only representing you and your family but your business as well. Your social media account will also represent your business. So be careful what you say and post. It could harm a business friendship or future client.

When and Where to Advertize

When advertizing for your company it is important to know who your target market is. If you have an agricultural business you probably do not need to waste time advertizing in a mall. Your time would be better spent at a farm expo or cattleman's meeting.

Perfect time to launch your business

If you plan to open a sport shop it would be best to open between a sports season. For example: You can open between football and baseball season. That way the players can buy their equipment for the next sport from you. They can also order uniforms or tee shirts as well. You will be there for them when they need you most.

Outline for a marking plan

This can be very helpful when it comes time to start a marketing plan.

 

Outline for a Marketing Plan

written by Tim Berry of Palo Alto Software http://www.paloalto.com

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The exact nature of your business, your marketing strategy, and the uses for your marketing plan dictate its contents. You add detail or take it away to suit your needs. In the real world you’ll want to customize your outline according to whether you are selling products or services, to businesses or consumers, or you’re a nonprofit organization.
Palo Alto Software partnered with marketing guru John Jantsch, creator of the proven Duct Tape Marketing System, in the developement of Marketing Plan Pro v11  powered by Duct Tape Marketing. The software  has several outlines to help you tailor your marketing plan.
The 30-Minute Marketing  Plan offers just the basics, a very simple plan that you can get done quickly. It is a good way to document your thinking, or just get started. It lets users who are already familiar with the Duct Tape Marketing System briefly summarize the main sections of the marketing action plan. Click here to see a PDF of a 30 Minute Marketing Plan outline.
The Basic  Marketing  Plan is  a modest  marketing plan for the people who don’t have the time, or the need for  an extremely  detailed plan. You can start here, including  such topics  as internal Marketing Training, drafting your Marketing Materials, and more.  You can Switch to the Standard plan later when you need to expand your marketing activities. Click here to see a PDF of a Basic Marketing Plan outline for the same company.
The Standard Marketing Plan walks you through all the steps of the Duct Tape Marketing System. It includes the most detail, and breaks each task down into smaller steps for you to plan your marketing actions in detail. Click here to see a PDF of a Standard Marketing Plan outline for the same company.
The marketing plan examples linked above show how the same company begins its marketing program with a simple action plan and then expands its plan and activities.  Note that in each case the idea is to write a plan that serves just the needs of moment. It is an action plan.
Write the plan, take the actions, review the results. Keep what works, change what doesn’t, and expand the plan and the actions as the company grows.

• Click here to see a PDF of a 30 Minute Marketing Plan outline
• Click here to see a PDF of a Basic Marketing Plan outline for the same company.
• Click here to see a PDF of a Standard Marketing Plan outline for the same company.